US Weight Appointed as the Official U.S. Distributor of adidas Fitness Accessories | ESCA Stock News

Escalade, Incorporated (Nasdaq: ESCA) has announced a new partnership for its US Weight subsidiary, which will become the official U.S. distributor of adidas Fitness accessories. This collaboration with RFE International, the global licensee of adidas home fitness products, enhances US Weight's portfolio of fitness brands, including Lifeline Fitness, US Weight, and The Step.

The partnership aims to bring adidas' innovative fitness accessories to a wider U.S. audience, catering to both professional athletes and fitness enthusiasts. Distribution of adidas Fitness products will begin immediately, with products available through select retail partners, fitness specialty stores, and online by January 2025.

This strategic move aligns with Escalade's mission to offer world-class products promoting active and healthy lifestyles, positioning US Weight at the forefront of the fitness market.

Escalade, Incorporated (Nasdaq: ESCA) ha annunciato una nuova partnership per la sua sussidiaria US Weight, che diventerà il distributore ufficiale negli Stati Uniti degli accessori fitness di adidas. Questa collaborazione con RFE International, il licenziatario globale dei prodotti per il fitness domestico di adidas, arricchisce il portfolio di marchi di fitness di US Weight, che include Lifeline Fitness, US Weight e The Step.

La partnership mira a portare gli innovativi accessori fitness di adidas a un pubblico più ampio negli Stati Uniti, rivolgendosi sia agli atleti professionisti che agli appassionati di fitness. La distribuzione dei prodotti adidas Fitness inizierà immediatamente, con articoli disponibili tramite partner commerciali selezionati, negozi specializzati in fitness e online entro gennaio 2025.

Questa mossa strategica è in linea con la missione di Escalade di offrire prodotti di livello mondiale che promuovano stili di vita attivi e sani, posizionando US Weight all'avanguardia nel mercato del fitness.

Escalade, Incorporated (Nasdaq: ESCA) ha anunciado una nueva asociación para su subsidiaria US Weight, que se convertirá en el distribuidor oficial de los accesorios de fitness de adidas en EE. UU. Esta colaboración con RFE International, el licenciatario global de los productos de fitness en el hogar de adidas, enriquece el portafolio de marcas de fitness de US Weight, que incluye Lifeline Fitness, US Weight y The Step.

La asociación tiene como objetivo llevar los innovadores accesorios de fitness de adidas a un público estadounidense más amplio, atendiendo tanto a atletas profesionales como a entusiastas del fitness. La distribución de los productos de adidas Fitness comenzará de inmediato, con artículos disponibles a través de socios minoristas seleccionados, tiendas especializadas en fitness y en línea a partir de enero de 2025.

Este movimiento estratégico se alinea con la misión de Escalade de ofrecer productos de clase mundial que promuevan estilos de vida activos y saludables, posicionando a US Weight a la vanguardia del mercado del fitness.

Escalade, Incorporated (Nasdaq: ESCA)는 자회사인 US Weight와 새로운 파트너십을 발표하였으며, 이로 인해 해당 회사는 아디다스 피트니스 액세서리의 공식 미국 배급업체가 됩니다. 이 협력은 아디다스 홈 피트니스 제품의 글로벌 라이센스자인 RFE International과의 협력으로, Lifeline Fitness, US Weight 및 The Step를 포함한 US Weight의 피트니스 브랜드 포트폴리오를 강화합니다.

이번 파트너십은 아디다스의 혁신적인 피트니스 액세서리를 더 넓은 미국 대중에게 제공하여, 전문 운동선수와 피트니스 애호가 모두를 대상으로 합니다. 아디다스 피트니스 제품의 유통은 즉시 시작되며, 제품은 선정된 소매 파트너, 피트니스 전문 매장 및 온라인에서도 2025년 1월부터 구매 가능합니다.

이 전략적 결정은 세계적 수준의 제품을 제공하여 활동적이고 건강한 라이프스타일을 촉진하려는 Escalade의 미션과 일치하며, US Weight를 피트니스 시장의 최전선에 자리잡게 합니다.

Escalade, Incorporated (Nasdaq: ESCA) a annoncé un nouveau partenariat pour sa filiale US Weight, qui deviendra le distributeur officiel des accessoires de fitness adidas aux États-Unis. Cette collaboration avec RFE International, le licencié mondial des produits de fitness domestiques adidas, enrichit le portefeuille de marques de fitness d'US Weight, qui comprend Lifeline Fitness, US Weight et The Step.

Ce partenariat vise à apporter les accessoires de fitness innovants d'adidas à un public américain plus large, s'adressant à la fois aux athlètes professionnels et aux passionnés de fitness. La distribution des produits adidas Fitness commencera immédiatement, les produits étant disponibles via des partenaires de vente au détail sélectionnés, des magasins spécialisés dans le fitness et en ligne d'ici janvier 2025.

Ce mouvement stratégique s'aligne avec la mission d'Escalade d'offrir des produits de classe mondiale qui promeuvent des modes de vie actifs et sains, positionnant US Weight à l'avant-garde du marché du fitness.

Escalade, Incorporated (Nasdaq: ESCA) hat eine neue Partnerschaft für ihre US-Tochtergesellschaft US Weight bekannt gegeben, die zum offiziellen US-Distributor für adidas Fitness-Zubehör wird. Diese Zusammenarbeit mit RFE International, dem globalen Lizenznehmer von adidas-Heimfitnessprodukten, erweitert das Portfolio der Fitnessmarken von US Weight, darunter Lifeline Fitness, US Weight und The Step.

Das Ziel der Partnerschaft ist es, die innovativen Fitness-Zubehörprodukte von adidas einem breiteren US-Publikum zugänglich zu machen, sowohl für professionelle Athleten als auch für Fitnessbegeisterte. Die Verteilung der adidas Fitness-Produkte beginnt sofort, wobei die Produkte über ausgewählte Einzelhandelspartner, Fachgeschäfte für Fitness und online erhältlich sein werden bis Januar 2025.

Dieser strategische Schritt stimmt mit Escalades Mission überein, weltweit Produkte anzubieten, die aktive und gesunde Lebensstile fördern, wobei US Weight an der Spitze des Fitnessmarktes positioniert wird.

EVANSVILLE, Ind., Oct. 15, 2024 /PRNewswire/ -- Escalade, Incorporated (Nasdaq: ESCA) a leading manufacturer and distributor of sporting goods, recreation equipment, and fitness equipment, is proud to announce a new partnership for its US Weight subsidiary as the official U.S. distributor of adidas Fitness accessories. This exciting addition bolsters US Weight's growing portfolio of fitness brands, which already includes industry leaders Lifeline Fitness, US Weight, and The Step.

The strategic partnership with RFE International, the global licensee of adidas home fitness, training, yoga, recovery and strength accessory products, positions US Weight at the forefront of the fitness market, delivering adidas' cutting-edge fitness accessories to a wider audience in the U.S. market. The adidas Fitness range includes innovative gear designed for both professional athletes and fitness enthusiasts.

"We are excited to add adidas Fitness to our robust lineup of fitness brands," said Bob Guinn, General Manager of US Weight. "This partnership represents a significant milestone for us as we continue to expand our offerings in the fitness category. adidas is a globally recognized brand synonymous with excellence, and we are excited to bring their high-quality fitness products to U.S. consumers."

"US Weight's addition to our family of global distribution partners is a very exciting one for RFE International and we're thrilled to appoint them as our new U.S. distributor with responsibility across our adidas Accessories portfolio," said Craig Hoskins, NAM General Manager of RFE International.

"Not only do we see US Weight as a key strategic partner for the development and expansion of our adidas Training accessories product line, together with the full resources of Escalade Inc. we're exceptionally confident in their focus and determination to support and service the US consumer through their deep network of retail partnerships."

"Their commitment to retail excellence and customer satisfaction aligns perfectly with our values, and we're confident that this partnership will enhance the experience for our US customers; retailers and end-users alike."

"With exciting new product development and a trusted partner in US Weight, we look forward to ensuring adidas is the go-to accessories brand for all sports and fitness enthusiasts across the U.S. for years to come."

With a growing demand for premium fitness products, US Weight is committed to delivering innovative, reliable, and top-tier solutions to fitness enthusiasts nationwide. The addition of adidas Fitness also aligns with Escalade's mission to offer world-class products that inspire active and healthy lifestyles.

The distribution of adidas Fitness products will begin immediately, with products available through select retail partners, fitness specialty stores, and online by January of 2025.

About US WeightUS Weight is a leading manufacturer of fitness weight sets, aerobic steps, umbrella bases, canopy weights, crowd control products, and tractor wheel weights, all made domestically. Established in 1996 and based in Olney, Illinois, US Weight is a trusted name across the fitness, safety, and outdoor industries. For more details, please contact Allison McDonald at [email protected].

About EscaladeFounded in 1922, and headquartered in Evansville, Indiana, Escalade designs, manufactures, and sells sporting goods, fitness, and indoor/outdoor recreation equipment. Our mission is to connect family and friends and create lasting memories. Leaders in our respective categories, Escalade's brands include Brunswick Billiards®; STIGA®table tennis; Accudart®; RAVE Sports® water recreation; Victory Tailgate® custom games; Onix® Pickleball; Goalrilla™ basketball; Lifeline® fitness; Woodplay® playsets; and Bear® Archery. Escalade's products are available online and at leading retailers nationwide. For more information about Escalade's many brands, history, financials, and governance please visit www.escaladeinc.com.

About RFE

Founded in 2001, RFE International is a global sports and fitness company specializing in the design, manufacture, marketing and sales of a comprehensive range of fitness equipment to both the commercial and home markets.

With a distribution network covering more than sixty countries worldwide, our market leading product lines are designed and developed under some of the top brands within the world of sports and fitness today, including adidas, Reebok and Dynamax Fitness.

Our extensive range of equipment ranges from the small, portable accessories such as gloves, recovery supports and compression, jump ropes and yoga mats, to the larger strength and cardiovascular equipment including treadmills, bikes and workout benches.

We aim to deliver world class performance to our distribution, retail and commercial partners by offering unique, high-quality products, efficient customer service, and impactful marketing initiatives to drive sales.

For more information about RFE's many brands, history, product catalogs and sustainability guidelines please visit www.rfeinternational.com

About adidas

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.

View original content to download multimedia:https://www.prnewswire.com/news-releases/us-weight-appointed-as-the-official-us-distributor-of-adidas-fitness-accessories-302275765.html

SOURCE Escalade, Incorporated