Built For Athletes Launches First-Ever Tote Bag Designed for Yoga and Pilates Fans | BOXROX

A new offering for wellness enthusiasts from the fitness brand.

Premium fitness brand, Built For Athletes, has unveiled its latest product, the 20L Tote Bag. Priced at £49.99, this versatile shoulder bag is now available for purchase on the Built For Athletes website as of 11am BST on 21st October 2024.

The tote bag has been carefully designed to accommodate the demands of an active lifestyle, whether for the gym, work, or school. It combines functionality with style and includes unique compartments tailored to meet the needs of yoga and Pilates enthusiasts, capitalizing on the growing popularity of these mind-body disciplines, now valued at over £900 million in the UK [1].

With these thoughtful features, the Built For Athletes tote bag is designed to be a reliable companion, offering ample storage and secure organization throughout the day.

Nick Costello, Founder and Creative Director at Built For Athletes, shared his vision for the new tote bag:

“At Built For Athletes, we’re always looking to expand our product offering to meet the needs of our diverse customer base. With the increasing popularity of yoga and Pilates, we saw the opportunity to create a bag that serves a new audience. Our tote appeals to those seeking a stylish, durable solution for carrying their gear—whether that’s a mat for yoga or essentials for the gym, work, or school.”

Built For Athletes has successfully catered to the functional fitness market with high-capacity backpacks and duffel bags. Now, with the launch of the 20L Tote Bag, the brand aims to broaden its reach, providing an accessible and stylish option for a wider range of fitness enthusiasts.

Built For Athletes is a premium fitness brand known for producing high-quality bags that cater to fitness aficionados. Founded in 2018 by CrossFit enthusiast Nick Costello, Built For Athletes set out to solve the hassle of managing multiple bags to accommodate gym essentials.

Since then, its iconic backpack has become a staple within the UK CrossFit and functional fitness communities, endorsed by coaches, personal trainers, and athletes worldwide. Today, Built For Athletes products support over 190,000 fitness enthusiasts across various disciplines.